Stryder

Report Management & Client Portal

Dashboard Revenue Report Client Manager Report Library
admin@stryder.com
A
31/34
Reports Today
2 in progress
11
Clients Active
All healthy
3
Failed Runs
Needs attention

Today's Runs by Client

A
Client Alpha Foods Active 4 platforms · 4 ok
▼
Platform
Time
Status
Size
Blinkit
10:02 AM
success
2.4 MB
Zepto
10:05 AM
success
1.8 MB
Blinkit
10:50 AM
success
2.1 MB
BigBasket
10:28 AM
success
1.7 MB
B
Client Beta Mart Active 5 platforms · 3 ok · 2 failed
▶
G
Client Gamma FMCG Paused 3 platforms · 1 ok · 1 failed
▶
D
Client Delta Foods Active 3 platforms · 1 ok
▶
E
Client Epsilon Retail Active 2 platforms · 2 ok
▶
Z
Client Zeta Distribution Active 3 platforms · 3 ok
▶
E
Client Eta Foods Active 2 platforms · 2 ok
▶
T
Client Theta Mart Active 3 platforms · 3 ok
▶
I
Client Iota Grocery Active 2 platforms · 2 ok
▶
K
Client Kappa Supplies Paused 1 platforms · 0 ok
▶
L
Client Lambda Store Active 2 platforms · 2 ok
▶
M
Client Mu Foods Active 1 platforms · 1 ok
▶
N
Client Nu Distribution Active 3 platforms · 2 ok
▶
System Health
100%
Platform Availability
90%
Success Rate
245ms
Avg. Response Time
Platform Health
🟢
Blinkit
Operational
🟢
Zepto
Operational
🟡
Instamart
Degraded
🟢
BigBasket
Operational
₹5.03L
Gross Revenue
₹4.05L
Net Revenue
1,290
Orders
₹390
AOV
1.4%
Return Rate

Revenue Trend

Revenue by City

CityRevenue
Mumbai₹1.56L
Delhi NCR₹1.23L
Bangalore₹0.96L
Pune₹0.58L
Hyderabad₹0.43L

Platform Split

Blinkit 41.2%
Zepto 27.3%
Instamart 13.9%
BigBasket 17.6%

Top SKUs

SKU NameRevenueUnits
Full Cream Milk 1L₹0.40L584
Farm Eggs₹0.34L529
Whole Wheat Bread₹0.28L445
Amul Butter₹0.23L292
Ads Performance
₹18.0L
Ad Spend
1.22 Cr
Impressions
2,57,143
Clicks
2.58x
ROAS
12.0%
TACOS

Ads by Platform

PlatformAd SpendImpressionsClicksROASTACOS
Zepto₹7.2L48.0L1.03L3.12x11.0%
Blinkit₹6.0L40.8L0.86L2.45x9.7%
BigBasket₹2.8L19.0L0.40L2.20x10.6%
Instamart₹2.0L13.6L0.29L1.55x9.6%
A
Alpha Foods Active
▼
Blinkit
2 files
Apr 22, 2026
✓ Success
Zepto
2 files
Apr 22, 2026
✓ Success
Instamart
2 files
Apr 22, 2026
✓ Success
B
Beta Mart Active
▶
G
Gamma FMCG Paused
▶
D
Delta Foods Active
▶
E
Epsilon Retail Active
▶
A
Alpha Foods
Alpha Foods Pvt Ltd
Blinkit Zepto Instamart BigBasket
Overview Revenue Products Platforms Fulfilment My Reports Ads
Apr 2026
Last updated: Apr 22, 2026 at 11:59 PM
A
Platforms
Gross Revenue
▲ 6.2%
₹5.03L
Net Revenue
▲ 5.8%
₹4.05L
Orders
▲ 4.1%
1,290
AOV
▲ 2.0%
₹390
Ad Spend
▼ 3.4%
₹60.2K
ROAS
▲ 0.12x
2.58x

🌅 Today's Performance

₹1.52L

Revenue earned today · 390 orders · ₹390 AOV

Stryder Intelligence · 3 insights for Apr 2026
  • Blinkit share climbed to 41.2% of gross revenue (+2.6 pts vs Mar) — its strongest month since January. Momentum is concentrated in Mumbai & Delhi NCR dark stores.
  • Multigrain Atta is projected to stock out in ~6 days at current velocity (4,730 units/mo). Raising the next Blinkit PO by ~1,200 units protects an estimated ₹0.7L in April revenue.
  • Instamart ROAS (1.55x) is the portfolio drag. Reallocating ₹1.0L of its ₹2.0L monthly spend to Zepto (3.12x) could add ~₹1.6L in attributed revenue at flat budget.

Revenue Trend

Platform Split

Blinkit 41.2%
Zepto 27.3%
Instamart 13.9%
BigBasket 17.6%

Revenue by City

Mumbai
₹1.56L
31%
Delhi NCR
₹1.23L
24%
Bangalore
₹0.96L
19%
Pune
₹0.58L
12%
Hyderabad
₹0.43L
9%

Top SKUs

SKU NameRevenue
Full Cream Milk 1L₹1.18L
Farm Eggs₹1.00L
Whole Wheat Bread₹0.83L
Amul Butter₹0.67L
Greek Yogurt₹0.56L
Gross Revenue
₹1.50 Cr
Commission
-₹27.0L
Net Payout
₹1.21 Cr

Revenue Trend

Revenue by City × Platform

Revenue Waterfall

Gross Revenue
₹1.50 Cr
Commission
-₹27.0L
-18.0%
Returns
-₹2.1L
-1.4%
Net Payout
₹1.21 Cr

Revenue by City

CityRevenue% ShareOrders
Mumbai₹46.5L31.0%12,090
Delhi NCR₹36.6L24.4%9,516
Bangalore₹28.6L19.1%7,449
Pune₹17.4L11.6%4,524
Hyderabad₹12.9L8.6%3,354
Others₹8.0L5.3%2,067
8
Total SKUs
2.5%
Avg Return Rate
SKU NameCategoryRevenueUnitsReturn RateStatus
Full Cream Milk 1LDairy₹12.2L18,1001.2%Active
Farm EggsEggs₹10.4L16,4000.8%Active
Whole Wheat BreadBakery₹8.5L13,8001.5%Active
Amul ButterDairy₹7.0L9,0502.1%Active
Greek YogurtDairy₹5.8L7,7501.9%Active
Organic HoneyGrocery₹3.8L4,0903.2%Active
Multigrain AttaGrocery₹2.9L4,7302.8%Low Stock
Paneer 200gDairy₹2.0L2,6704.1%Active
Total · 8 SKUs₹52.6L76,590
Blinkit41.2%
₹61.8L
Revenue share this month
Zepto27.3%
₹41.0L
Revenue share this month
Instamart13.9%
₹20.9L
Revenue share this month
BigBasket17.6%
₹26.4L
Revenue share this month

Platform Comparison

Blinkit — ₹61.8L (41.2%)
Zepto — ₹41.0L (27.3%)
BigBasket — ₹26.4L (17.6%)
Instamart — ₹20.9L (13.9%)
PO Units Requested
▲ 3.1%
82,300
214 POs raised · Apr 2026
Units Fulfilled
▲ 1.8 pts
69,960
85.0% fill rate
Units Expired
▼ 1.2%
7,410
9.0% of requested
Open PO Units
▲ 640
4,930
18 POs awaiting delivery

PO Units — Requested vs Fulfilled

Fill Rate by Platform

PlatformUnits RequestedUnits FulfilledFill RateExpiredOpen
Blinkit33,74029,020
86.0%
2,8401,880
Zepto22,47019,100
85.0%
2,0201,350
BigBasket14,49012,180
84.1%
1,390920
Instamart11,6009,660
83.3%
1,160780
Total82,30069,96085.0%7,4104,930
Fulfilment Insight
  • ₹16.8L of GMV is tied to expired PO units this quarter. Instamart's 16.7% miss rate is driven by the Hyderabad DC — splitting its POs into twice-weekly smaller lots is projected to recover ~2,100 units/mo.
6
Reports Ready
₹1.50 Cr
GMV Covered
Apr 22, 2026
Last Generated
14.8 MB
Total Size
📊
Monthly Sales Performance
Apr 2026 · 4 platforms
₹1.50 Cr gross · ₹1.21 Cr net
39,000 orders · ₹385 AOV
Blinkit Zepto Instamart BigBasket
💳
Platform Commission Report
Apr 2026 · 4 platforms
4 platforms covered
-₹27.0L total commission
Blinkit Zepto Instamart BigBasket
📦
SKU Performance Report
Apr 2026
8 SKUs tracked
2.5% avg return rate
Blinkit Zepto
🔄
Returns & Deductions
Apr 2026
₹2.1L returns
1.4% return rate
Blinkit Zepto Instamart
🗺
City-wise Revenue
Apr 2026
6 cities covered
Mumbai #1 at ₹46.5L
Blinkit Zepto
📢
Ads Performance
Apr 2026
2.58x ROAS · 12.0% TACOS
₹18.0L ad spend
Blinkit Zepto Instamart

Advertising performance across all platforms — Apr 2026

Total Ad Spend
₹18.0L
Impressions
1.22 Cr
Clicks
2,57,143
Overall ROAS
2.58x
TACOS
12.0%

ROAS by Platform

Ad Spend Distribution

Platform-wise Ads Summary

PlatformAd SpendImpressionsClicksCTRROASTACOSStatus
Zepto ₹7.2L48.0L1.03L2.14% 3.12x 11.0% Active
Blinkit ₹6.0L40.8L0.86L2.10% 2.45x 9.7% Active
BigBasket ₹2.8L19.0L0.40L2.11% 2.20x 10.6% Active
Instamart ₹2.0L13.6L0.29L2.10% 1.55x 9.6% Review

🜚 Zepto — Campaign Breakdown

CampaignTypeAd SpendImpressionsClicksOrdersRevenueROAS
Auto TubsKeyword₹2.4L16.3L34,2862,410₹9.4L3.90x
Category TubsKeyword₹1.8L12.2L25,7141,564₹6.1L3.40x
Brand DefenceBrand₹1.4L9.5L20,0001,000₹3.9L2.80x
Dairy BroadCategory₹1.0L6.8L14,286564₹2.2L2.20x
RetargetingRetarget₹0.6L4.1L8,571308₹1.2L2.00x

🜛 Blinkit — Campaign Breakdown

CampaignTypeAd SpendImpressionsClicksOrdersRevenueROAS
Product RankProduct Rank₹2.0L13.6L28,5711,487₹5.8L2.90x
Milk CategoryCategory₹1.6L10.9L22,8571,026₹4.0L2.50x
Eggs BroadBroad Match₹1.3L8.8L18,571692₹2.7L2.10x
RetargetingRetarget₹1.1L7.5L15,714538₹2.1L1.90x

🛒 BigBasket — Campaign Breakdown

CampaignTypeAd SpendImpressionsClicksOrdersRevenueROAS
Sponsored SKUProduct₹1.4L9.5L20,000897₹3.5L2.50x
Category BoostCategory₹0.9L6.1L12,857487₹1.9L2.10x
Brand StoreBrand₹0.5L3.4L7,143231₹0.9L1.80x

🜜 Instamart — Campaign Breakdown

CampaignTypeAd SpendImpressionsClicksOrdersRevenueROASStatus
Item Ads CPCCPC₹1.0L6.8L14,286436₹1.7L1.70xActive
Brand SearchBrand₹0.6L4.1L8,571231₹0.9L1.55xActive
DiscoveryCategory₹0.4L2.7L5,714128₹0.5L1.30xPaused